This is our primary and most important field of practice. We work with key players in the European markets, including Switzerland, Germany, Belgium and Poland.
We help our clients enter into the markets with new or improved brands, working closely with the persons responsible for the registration of products, the notification of food supplements, the marketing departments and the sales divisions.
Food and drinks
A key field for our company, this industry represents a very important part of our practice. We are working for multinational clients based mostly in Europe or in the United States, which produce or import several commodities, including chocolate and various sweets, coffee, tea, frozen or fresh meat, fruits and vegetables, bread.
Many of our clients in the FMCG field are dealing with complex issues. Our work includes here an important counterfeit analysis, protection strategy, and business development or export involving the relevant IP strategy. We are also working with the customs and with the public authorities, in several jurisdictions, in order to protect and help advance our clients’ interest.
We are closely working with French or Swiss cosmetics producers. The level of sophistication of the products, associated with renowned brands, results in a high degree of care in the pre-registration phase, and also during the development period. We understand the need for responsiveness and for high quality advice, coming from all of our clients in this field.
We are regularly involved in complex technological projects, due to our specific technical understanding and experience, combined with the necessary legal skills. Besides transfer technology agreements, our work requires an analysis of the important assets involved and the understanding of the legal role played by the various actors. We represent clients during the procurement, use, distribution, licensing, and transfer of technology. Our professionals cover most areas of advanced technologies such as web and mobile applications, software and integrated electronic devices and security.
We are used to work with software patents, on one hand, and to give advice on sophisticated technical matters including software development, on the other hand. We are regularly working with companies which require dedicated software agreements, or simply effective agreements with their own developers in various regions of the world.
Sometimes, we have to review or develop specific licensing agreements, in order to maximize the value of the business model of our clients. Our international experience is always a plus-value for our clients.
We have dedicated media professionals with a large experience in advising broadcasting companies, including TV and radio broadcasters, cable TV providers, satellite TV operators, internet service providers, music companies, film companies, computer games companies, publishers and advertisers. Our work usually includes strategic joint ventures, mergers and acquisitions, production and licensing agreements, antitrust matters, regulatory issues, such as cross-ownership requirements and licensing and broadcast content restrictions.
We have experts in dealing with the intellectual property elements involved in acquisitions, asset-based lending, electronic money and payment systems, project finance, real estate finance. We are working with international companies in the field of banking and financial services, such as development banks, investment banks, funds, and multilateral banks. Our experts advise on the structuring, documentation and negotiation of a wide range of intellectual property assets needed by the banking and finance-related entities.
Industrial and manufacture
We are regularly involved in negotiations among large producers and industry companies, including cement producers, construction companies, or seeds producers. Our work is required very often in strategic commercial or promotional campaigns, where possible conflicts with the relevant competition have to be carefully handled.
Some of our clients are private investment funds needing advice during the acquisition period. We analyze entire portfolios of trademarks, designs, occasionally patents, domain names and other IP assets. Furthermore, we provide specialized analysis for improvement purposes or selection of important assets.